Progress and innovation of new display in LED industry

With the recovery of social economy, this year's major domestic display audio-visual fairs are also resuming. At the exhibition, major display enterprises display their new products, and new terms are constantly emerging at the exhibition. The frequent appearance of one term has attracted the attention of major screen Enterprises - new display technology. So why do new display technologies appear frequently and what impact do they have on LED screen enterprises?


Social demand promotes the development of science and technology, and new display has become a hot word in the display industry


In 2020, the COVID-19 will have a huge impact on the global economy, and its far-reaching impact will involve all aspects of global industries. However, some industries have entered the capital vision because of special needs. In addition to the medical industry directly related to the epidemic, there is also the information industry that assists office life and contacts the outside world. When it is impossible to go out or go far, how to obtain and exchange information more efficiently and meet the all-round needs including work, education and entertainment, the electronic information industry has developed rapidly. As an information display tool, the display terminal has also ushered in the huge demand of the market, and the demand is also promoting the rapid development of the display industry. People are always pursuing more high-end products and constantly improving their requirements, whether it is other or display products, so a term began to appear frequently - new display technology.


New display technology is not a strange word. Before the epidemic, there was this concept and it was called new display products, but in fact, for the LED display industry, the scope of application of this word is not wide. Until the LED industry display technology gradually developed towards small spacing and made a breakthrough in mini / micro LED technology, the scope of application of the product broke through the simple information display, Instead, it began to be carried in high-tech products such as computers, televisions and mobile phones. Traditional LED display products also began to be combined with AR / VR / XR technology. New display technology began to become one of the hot words of screen enterprises.


Micro LED display -- an important development direction of new display technology


The upstream of the new display industrial chain includes three parts: raw material production, equipment manufacturing and assembly parts production. The midstream is the manufacturing link of new display. The downstream is the terminal application link, and the display will be used in notebook computers, displays, smart phones, tablet computers, digital cameras, on-board displays, wearable devices and other fields. At present, the application directions of new display mainly include the differentiation of smart phone form, the high-definition and low-cost of TV products, and the diversification of emerging application fields (such as virtual reality, telemedicine, public display, etc.). In the "14th five year plan", the new display technology industry is listed as the key construction project of the new generation of information technology industry. Local new display industry planning and policy support have been released one after another, boosting China's display industry to leap forward to the middle and high-end of the value chain.


Earlier, the most widely used field of new display technology should be the LCD industry. With the further popularization of new technologies such as big data, cloud computing and the Internet of things, the application direction of display screen is more diversified. Up to now, the total investment of China's new display industry has exceeded 1.3 trillion yuan, becoming the world's largest display panel production base. The new display industry covers LCD, laser display, OLED, quantum dot display and other new display technologies. Micro LED display has the advantages of self illumination, high efficiency, low power consumption, high integration, high stability and all-weather operation. It has become an important development direction of new display technology. For China's display industry, the government's attitude has always been to support and help. Under the guidance of government policies and the strong investment of relevant enterprises, great progress has been made in the research and development of micro LED chip, backplane, transfer, detection, repair, drive and other fields, which is basically synchronized with the development of international advanced technology. At the same time, a large number of major investment projects have emerged everywhere, accelerating the process of industrialization. Micro LED display, smart wear, car, TV and commercial display screens have been launched one after another, and are constantly giving birth to new application scenarios and consumer markets, with a good market prospect.


With the integration of technology, the traditional LED display industry is full of new vitality


Since the gradual maturity of LED display technology, large screen display has become the world of LED screen enterprises. However, with the saturation of the market, the market space of the traditional LED industry is gradually shrinking, and more users are eager for more innovative display products. In fact, as communication technology enters the 5g / 6G era, network and computing technology, AI technology, video game technology, interactive technology and other technologies have developed at a high speed. Some LED screen enterprises focus on opportunities and launch these advanced technology integration products. Intelligent all-in-one machine, smart light pole screen, virtual studio and other new display products integrating new technologies have paved the way for the expansion of subdivided fields of LED display industry. With the further reduction of point spacing, small spacing products quickly adapt to the characteristics required by users, such as high resolution, high brush rate, clear display, bright color and so on.


The application fields of LED display screen and virtual reality display screen are diversified, which has become the hot market of LED display screen application. LED display outdoor naked eye 3D large screen often appears in major business districts and becomes one of the shapers of urban landmark buildings. Domestic screen enterprises such as Zhouming technology, abison, Lehman optoelectronics, LianJian optoelectronics, Shende color and other LED display enterprises have entered the Bureau. Domestic screen enterprises also apply it to the integration cases of LED display screen and VR / Ar / XR and 4K / 8K HD display. Such as virtual studio, immersive experience hall, immersive cinema and performing dance beauty, which almost confuse the false with the real, and bring shocking visual effects to the audience.


New display technology: integrated development of "hardware + content"


The new display technology covers not only the in-depth research and development of display terminals and various technological breakthroughs, but also intelligent enabled display products. Domestic screen enterprises also know that the single display function of display terminal products can not firmly occupy the market, so "display + software" and other intelligent display products came into being. At present, the market potential of intelligent display products such as conference machines, intelligent all-in-one machines, traffic command centers, emergency control command centers and other integrated solutions can not be underestimated.


In terms of hardware, seeking new materials and new production processes to promote the development of micro LED display technology is also an important focus of new LED display technology


At present, the development trend of "both soft and hard" of new display technology is becoming more and more obvious. This will also become the indicator for the LED display industry to enter the new display market.


At present, the focus of LED screen enterprises on new display is still on micro LED display technology, which has achieved R & D breakthroughs in subdivided fields such as flat panel, notebook, display, TV and vehicle display. Although technical problems such as massive transfer and production efficiency need to be improved, screen enterprises have begun to try to integrate with other new technologies. With the further research and development of display technology by LED screen enterprises, the new display industry will become a continuously deepening market and attract the investment of domestic screen enterprises.