Outdoor LED display screen has become a new favorite of advertising media

At present, with its unique creativity, high-definition multi angle vision and large-area interaction, outdoor LED display is more and more popular with advertisers and audiences, and its radiation range is gradually expanded from the first tier and second tier cities in the north to the third tier cities. Fourth tier cities have expanded. There is no doubt that the outdoor LED advertising media market has become the blue ocean market of LED display enterprises, especially the transformation of various new technologies and new ideas, which has brought more possibilities. And when the outdoor full-color LED display big screen hits people's "whimsical" advertising, it's really amazing!

Digital blessing, more flexible transmission mode

With the large-scale successful laying of digital outdoor network and the continuous breakthrough of LED display technology, as well as the increase of new technologies and new technologies such as live broadcast, multi screen playback, encapsulated screen and interaction, it has flexibly met the needs of multiple large outdoor screens. The demand makes up for the monotony and simple operation called for by the traditional outdoor media.

Touch small spacing led for better interactive experience

Moreover, many screen companies' outdoor display products also began to favor interactive technology. Recently, screen companies in various industries have launched a writable and touchable LED screen system with small core spacing, which adopts infrared scanning multipoint technology to achieve multipoint smooth touch effect, and can customize the effective touch area according to the actual needs of users. In the field of big screen, it has opened a new experience of "human-computer interaction".

Outdoor advertising has crossed the era of one-way communication. How to make the audience become a part of interaction has always been the theme of the current development and research of outdoor LED advertising screen, and it is also the direction of technology, product and solution innovation of LED display enterprises. In terms of content dissemination, the integration of flexible creativity and a variety of innovative ways may become the mainstream development direction of LED in the future.

At present, the outdoor LED display is in the development of vents. We should also seize this historical opportunity and hope that the outdoor LED display can become a symbol of the beautiful scenery and culture of the city. It is even the key node of urban cultural heritage, not a stumbling block.