What is the market prospect of LED rental screen?

In recent years, with the rise of cultural and entertainment economy, performance activities have gradually increased and the market has become more diversified. From the original focus on the scale of performance, we began to focus on the quality of on-site performance, and the requirements for stage presentation effect are becoming higher and higher. Led rental screen has become the "new favorite" of major performance stage design and has been widely used.

Looking at the development track of China's LED display leasing market, according to the market data, the current leasing market is in a rapid upward trend stage, blooming everywhere in the whole Chinese market and occupying a considerable market share in the LED display industry. The rapid development of the rental screen market not only benefits from the progress of technology, the demand of the market, but also the guiding role of policies on the market. At present, with the outbreak of "small spacing", the market growth of China's LED display industry is stable. With the progress of technology and the general trend and environment of overall improvement, the rental market is yearning for a larger and broader space for development.

The demand for entertainment surged and the market grew rapidly

During the May Day holiday this year, the national performance market recovered strongly. According to the preliminary statistics of the China Performance Industry Association, the number of performances nationwide is about 14000, the box office revenue is 860 million yuan, and the number of people watching performances exceeds 6 million, of which more than 40% are tourists and 12% are music festivals and concerts. The performance of LED display screen on the stage can be described as "gorgeous background, helping the performance, changing light and shadow, setting off the atmosphere, flexibility and unity of situation", which makes the stage full of vitality. LED display screen has also become one of the ways of expression for the stage to pursue art. In addition to the field of dance beauty, led rental screens have also been widely used in auto shows, consumer electronics exhibitions, celebrations, conferences and forums in recent years.

In terms of display effect, the LED rental screen can almost achieve seamless splicing, and can build different sizes, shapes and different kinds of creative stage effects such as sky curtain and floor tile screen according to the creative design needs of the stage, so as to create a shocking visual impact in an all-round way. In terms of installation, it supports rapid installation and disassembly to shorten the time and cost. The rental screen can be fixed and disassembled only through bolts, which greatly shortens the installation and disassembly time and saves time and labor costs. The good visual expression and flexible and convenient installation of LED rental screen provide necessary technical support for information release and play an important role in achieving the effect of display and publicity.


This year is also the 100th anniversary of the founding of our party. Relevant cultural and recreational activities have soared. Red parties and red tourism activities are being prepared all over the country. In particular, cultural and creative programs combining creativity and history have been welcomed by people. In this era of advocating education in fun, the combination of culture and science and technology is a mainstream. Historical stories such as the first National Congress of the Communist Party of China, climbing snow mountains and crossing grasslands have become more vivid through the processing of science and technology, It reappears in front of the audience again, and the demand for LED rental screen as the setting of this kind of literary and artistic program is growing.

With the addition of new technologies such as small spacing and XR, the high-end stage rental market appears

With the improvement of people's viewing requirements, a single traditional stage effect can no longer meet the needs of the audience; The colorful and changeable LED display fully caters to people's requirements for today's dance beauty because of its many advantages. Both outdoor commercial performances and various forms of parties are playing an increasingly important role in the field of dance beauty. The diversified application of LED display in the field of dance beauty brings more diversified and innovative choices to dance beauty design. The competition in the rental market in the industry is becoming more and more fierce. The rental products of various display screen enterprises continue to push through the old and bring forth the new. Especially under the guidance of new forces of rental products such as high-end small spacing, transparent screen and interactive floor tile screen, the development of rental screen is full of vitality, and the rental market is unprecedented prosperous.

Star Entertainment is always closely related to the trend. I'm afraid no star doesn't want his concert to become a hot topic. In recent years, various gorgeous visual effects created through LED rental screen have become gimmicks and highlights of all kinds of star concerts. Therefore, the stage designers of Mingxing concert will always rack their brains and use new top technology to bring visual feast to the audience.

In recent years, with the progress of technology, immersive stage has become a field actively explored by LED rental screen practitioners. Taking the global XR online concert as an example, this concert can become a hot topic, not only because of the popularity of this combination, but also because of the form of this concert, The9 "virtual city" concert adopts the form of immersive virtual concert to realize the simultaneous application of film and television led realistic virtual production and XR technology to the live broadcast of the concert.

In terms of screen selection, this "virtual and real city" abandoned the screen commonly used in traditional concerts and adopted film and television LED as the visual carrier to ensure the visual effect of the concert. In the past, some performances often appeared "revealing" or mosaic phenomenon in the visual effect due to insufficient screen pixels, which could not give the audience a comfortable viewing experience, and the performance quality was greatly reduced. With the progress of technology, the requirements of end users for LED rental screen are becoming more and more "stringent", and the rental industry also has more and more "stringent" requirements for the spacing of LED display screen. At present, there is a trend towards ultra-small spacing.

The outbreak of small spacing has driven the development of the whole LED display industry, which has also had a great impact on the rental market. The high-end stage rental market represented by small spacing came into being. However, there are still many problems to be solved in order to make great progress in the field of stage leasing. In terms of cost, the biggest reason why customers will choose rental screens is that compared with ordinary LED displays, led rental screens have more advantages in cost, and small spacing products only use several times more light beads than ordinary displays in the production process, so the price of small spacing products is high.

In terms of maintenance, because the LED stage rental screen often needs to be disassembled and transported in the process of use, it is very easy to produce bumps, especially the small spacing of products with small spacing. When bumps occur, a large number of professionals are required to repair. It is difficult to expect the manufacturer to repair. Users must set up a professional team to maintain the small spacing rental screen, which undoubtedly increases part of the cost, This is also one of the reasons why small spacing products are not widely used in the rental market.

At present, with the continuous maturity of domestic cob packaging technology and the continuous improvement of 5g carrying system, led rental screen enterprises should seize the opportunity, innovate technology and develop in the direction of small spacing HD rental screen. In terms of the needs of the audience, in the future, the audience will pursue higher definition and more realistic colors on the existing basis. Small spacing products must be the development trend of stage rental screens.

At present, the stage background presented by the large LED screen is blessed with XR technology, so that the audience can also enjoy the immersive body feeling in front of the intelligent terminal. Moreover, the application of XR technology in the field of dance beauty has stimulated the development of LED display products. Now, the continuous innovation and diversification of LED products, as well as the addition of small spacing and transparent screen, have brought more business opportunities for LED display in the dance beauty rental market.

With the horizontal development of the market, business opportunities in third and fourth tier cities are becoming more and more obvious

With the rapid development of economy, people's living standards are moving towards a well-off society in an all-round way. In addition to the residents of the first tier cities, the cultural needs of the third and fourth tier cities are also gradually increasing, and their consumption focus is shifting towards quality, experience and personalization. Under the background of the normalization of the epidemic, short-distance travel and peripheral travel have become popular. Rural tourism has become the main battlefield of the cultural and tourism market with its convenience, daily and leisure.

Build a digital cultural tourism cooperation service platform, broaden the whole industry chain of smart cultural tourism, and deepen the online and offline integrated development of scientific and technological enterprises, cultural and cultural relics units and tourist attractions; Creating a number of "immersive tourism" model projects, accelerating the digital construction of museums and tourist attractions, and accelerating the deep integration of performing arts and tourism have become important measures for the development of tourism economy in third and fourth tier cities.

In major cities and towns across the country, it is not difficult to find that with the continuous improvement of the quality of life and the increasing number of performing arts activities such as cultural performances, wedding celebrations and birthday celebrations, while accelerating the development of the cultural and entertainment industry, it also promotes the market application of LED rental display screen industry in third and fourth tier cities. In the past, the LED rental screen market was mainly dominated by first tier cities. Now, the market of first tier cities is increasingly saturated. Many rental enterprises choose to sink the market and open up new markets. The market of third and fourth tier cities has become the blue ocean they urgently need to develop. The LED rental screen industry needs to give play to its own advantages, seize opportunities, constantly research and develop products that fit the market and bring more cost-effective products to the third and fourth tier cities, so as to seize the market opportunities of the third and fourth tier cities faster.

The construction of "smart city" is in full swing. Under the background of the continuous influx of new technologies and new energy, LED display screen is also facing greater innovation and application space. Intellectualization is becoming one of the important trends in the development of the industry. In the future LED display rental market, products will be more and more intelligent, standardized and high-definition. The rental screen market will continue to expand. It can be predicted that more and more enterprises will join the queue of rental screens in the future. If you want to take a share of this big cake and provide solutions for different application scenarios, it is the development trend in the future. Rental screen enterprises need to constantly innovate technology in order to continue to develop.